Welcome! I’m Gwen (:
Graphic Design | UX/UI Design
Recent Projects
Interactive eCommerce Website:
Wild Fox Ferments
As a continuation of a packaging project, the web design portion of WildFox Ferments involved a focus on translating the brand’s identity into an interactive digital experience. I designed a visually engaging, user-friendly website that highlights the brand’s eco-conscious values, community involvement, and refreshing organic/ hard kombucha flavors. The site structure was carefully planned to ensure intuitive navigation, with dedicated sections for product details, brand storytelling, and future expansions.
Mobile App Case Study:
Etsy Redefined
This project focused on improving the Etsy mobile app’s usability based on the needs of real users through in-depth research, iterative design, and user testing. Key enhancements included a cleaner layout, the removal of ineffective carousel elements, and a more intuitive navigation structure. By prioritizing personalization, accessibility, and user engagement, the final design created a more seamless and enjoyable shopping experience.
Who am I?
Design with purpose, creativity with impact. I craft bold, user-focused visuals that not only look great but solve real problems. From UI/UX, to branding, to marketing design, I bring strategy and storytelling together to create work that connects.
Let’s make something great.
Professional Experience
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I design packaging for brands like Eggo, Pop-Tarts, Energizer, and Hamilton Beach, turning market research into compelling visuals that stand out on shelves. From concept to factory-ready files, I ensure every detail aligns with brand identity. Collaboration is key—I work closely with teams to bring packaging, manuals, and sales presentations to life.
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My main responsibilities included creating eye-catching flyers, banners, brochures, landing pages, and social media graphics that both boosted digital student engagement and event attendance by 15%. My designs balanced creativity and clarity to connect with a diverse international audience whether it was on campus, digitally, or around the globe.
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As an intern, I led the Critter Sitters ottoman rebrand, managing product photography and design for platforms like Amazon, Walmart, and Wayfair. From lifestyle images, to enhanced ads, to social media posts, I used Photoshop, Illustrator, AfterEffects, and AI to create polished, engaging visuals using both B2B and B2C marketing techniques.
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Responsibilities at this agency included designing 450+ custom web assets, which helped boost client click rate by 10% on product pages. Using SEO and data-driven design, I improved website traffic and engagement. Working with developers, I also ran A/B tests, fine-tuned layouts, and even jumped into HTML/CSS for last-minute refinements.
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Like What You See?
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I’m excited to hear from you (: